REINVENT THE CULTURE: Chicago's Boldest Fashion Revolution This October

We Are The Culture transforms Time Out Market into Chicago's boldest fashion playground this October.

Why just watch fashion when you can LIVE it?

🔨 Step into our construction-themed wonderland where fashion rebels break barriers and rewrite rules. 🚧

Our rotating DJs and surprise music guest create the soundtrack to your night while you compete for valuable prizes in our live Best-Dressed showdown. The competition isn't just watched—it's experienced.

Upstairs, discover our exclusive Brand Exposition Market where FOMO becomes reality: limited drops, interactive brand experiences, and coveted giveaways await the curious and the bold. Your complimentary designer tote becomes your treasure chest for the night's discoveries.

This isn't just an event. It's Chicago's fashion revolution, where designers, influencers, and you collide to rebuild the city's style identity from the ground up. Miss it, and miss the moment Chicago fashion changed forever.

Join the culture. Be the culture. RSVP NOW

#WeAreTheCulture